About John Mitchell

I’m John Mitchell, founder of sellITbetter.

After years buying technology inside banks and large organisations — and later advising software companies  selling into them — I kept seeing the same pattern.

Software companies with genuinely strong delivery, real enterprise clients and growth that had stopped reflecting the quality of what they were building.

Not because the work wasn’t good enough. But because the commercial architecture around it hadn’t kept pace.

Enterprise organisations buy differently from smaller ones. The companies that understand that – really understand that from the inside – build differently around it. I help ambitious firms do exactly that. 

The commercial dynamics of enterprise sales are fundamentally different from smaller deals. Buying is slower, risk-driven, shaped by relationships and by processes that never appear on the surface.

The companies that navigate this consistently have aligned their commercial architecture to reflect that – how they position, how they sell and how they build the credibility and trust that enterprise buyers need before they commit. 

That alignment is what I help software and services companies build.