I spent years inside banks and large enterprises – building & buying technology, managing vendors and leading procurements. I then founded sellITbetter to advise those trying to sell into them.

I know how the banks’ buying committees think, work and what actually moves them.

That perspective is rare. And it’s the difference between advice that sounds right and advice that works.

This is not sales training.

It is not positioning consultancy.

It is not a methodology that gets universally applied.

It is a small number of focused engagements with companies that are ready to make the move — and want to do it with someone who has been inside the rooms where enterprise decisions actually get made.

How I Work 

I work with a small number of software and services companies on their commercial architecture:

• Positioning & Narrative
  Tell your story in language buyers understand and trust, not the language you use internally
• Enterprise Sales Motion 
  Evolve how you sell around how complex buying actually works
• Commercial Structure 
  Scope, price and expand engagements the way the companies above you already do 
• Relationship Architecture
  Operate at the right levels of a client organisation, not just the project team
• Credibility & Trust
  Build the buyer-side confidence that opens enterprise doors and keeps them open

Who this is for

Software and Services companies that: 

• May already be working with enterprise clients in a small way but can’t yet make that growth consistent
• Can see how the companies above them operate but can’t yet get inside the playbook 
• Have strong delivery but feel growth has hit a ceiling
• Know that something needs to change commercially but haven’t yet identified exactly what