I spent years inside banks and large enterprises – building & buying technology, managing vendors and leading procurements. I then founded sellITbetter to advise those trying to sell into them.

I know how the banks’ buying committees think, work and what actually moves them.

That perspective is rare. And it’s the difference between advice that sounds right and advice that works.

• This is not sales training.
• It is not positioning consultancy.
• It is not a methodology that gets universally applied.

It is a small number of focused engagements with companies that are ready to make the move — and want to do it with someone who has been inside the rooms where enterprise decisions actually get made.

How I Work 

I work with a small number of software and services companies on their commercial architecture:

• Positioning & Narrative
  Tell your story in language buyers understand and trust, not the language you use internally
• Enterprise Sales Motion 
  Evolve how you sell around how complex buying actually works
• Commercial Structure 
  Scope, price and expand engagements the way the companies above you already do 
• Relationship Architecture
  Operate at the right levels of a client organisation, not just the project team
• Credibility & Trust
  Build the buyer-side confidence that opens enterprise doors and keeps them open

Who this is for

Software and Services companies that: 

• May already be working with enterprise clients in a small way but can’t yet make that growth consistent
• Can see how the companies above them operate but can’t yet get inside the playbook 
• Have strong delivery but feel growth has hit a ceiling
• Know that something needs to change commercially but haven’t yet identified exactly what